Jola Fallach
This is my homework: write an essay on childhood obesity, as persuasive and dramatic as you can, even rude. The audience: parents. Well, I do not like to be rude, but I tried. The research is made up by me, just to sound balanced and credible. Probably I should write one more paragraph about why fast food is unhealthy - a bit of science with the gory examples of the impact of junk food on child's development. And another one showing that healthy food does not mean the expensive food. 


'80 percent of the young generation (aged 6-16) is either heavily overweight or clinically obese', admonish scientists from the UK Health and Wellbeing Organisation. Just look at the report. (Every parent has a copy.)

We have been raising monsters! Fat monsters with greasy fingers, unable to use a fork and a knife, because their diet consists only of chips, pizza and Mc chicken. Clumsy, fatty monsters hidden in their rooms, with parents deaf and blind to their children's despair. Shame on you!

The kitchen is a messy store of half-eaten food in boxes, drinks in cans and bottles because no one cares to cook. The microwave is the queen of this wreckage, used in case that in the morning we will warm up the leftovers from the previous evening: it might serve as breakfast for kids, right? When the whole pizza was eaten, the sugary cereals are our resort - we put cereals, cold milk and it is done, fast and clean, and we are happy; why bother with cooking something nutritious when there are many junky but ready to eat food?



I hope that some people still remember that the kitchen used to be the heart that warmed the family home with the joyfully shimmering fire, mouth-watering smells and the mother, showing her children how the tasty, healthy food her grandmother used to prepare. Children were taught to lay the table, wash their hands and dress clean for dinner. Children used to master their cutlery skills and were very proud of them.

Especially young children, who used to love helping their mums, taking part in every step of celebrating family dinner: washing and cutting vegetables, baking bread and cakes, serving and cleaning dishes after the meal. And now? Nowadays toddlers watch TV with mouths full of chips or sugary biscuits, hands dirty, but mommy has time to chatter on her mobile. As for lunch she takes her baby to McDonald's - she bribes a poor kid with cheesy toys hidden inside the badass munchies.

When at a reception class her child gets the label 'obese' then she accuses the school of stuffing her kiddie with meals that bear little nutritional value. Following the massive and expensive social campaign, schools meals are at last healthy - but not her child. So whom is she going to blame now? Look  at your eyes in the mirror and tell us about your kitchen. Recall your children's meals. Did you prepare them by yourself with love and care? Did you teach your children the family's rituals of preparing nutritious meals? Meals that pleased both the eyes and stomach. Have you told your own children that fast food is unhealthy? That with all these extra snacks creep in the enemy, suffocating the healthy organs in a small baby's body.

Children eat what they are served, they do not know about the risks of eating fatty, sugary junk food. It is our role, the parents, to teach that to them. To teach them how to eat, not to chow down on chips or munch their pizza. To teach them the art of eating, where everything is pleasant: tasty and lovely looking colourful food on the clean tablecloth, with shining cutlery, and parents having time to discuss how to stay healthy, happy and successful. Every meal for your child is important for its physical and psychological development, every meal is a small step to its future life in every aspect, including the social acceptance of a teenager and then an adult. Start today! Do not be deaf and blind. Help all our children by joining the campaign against the food-relating advertisements targeting our loved ones! They deserve a better life.
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